2D Project, Handmade, Gray scale paper, Cut & Glue
This is a design from my 2D class which is composed of 3 art concepts. It was created with gray scale paper, cut with an Xacto knife, glued down with tacky glue, then flattened with a roller. The first concept addresses in this piece is Depth of Field. Depth is shown thru the 3D squares and the boxes receding into the background. Implied shapes are throughout the bottom of the piece with triangles and squares coming out of the background in whites and creams. At the very top of the page, Figure-Ground Reversal is applied with the alternating black and white waves. Figure-ground reversal is when it’s hard to tell the background from the foreground.
- Figure/Ground (emgolter.wordpress.com)
Opportunity In the Graphic Design Market:
•www.bls.gov reports 14% projected growth rate next 10 years (that means 37,300 more graphic design artist positions.)
•We support Individualism
•One on One personal customer service
Why We Stand Out:
Problem in the Market:
Business Identity = Businesses start blending together, Names start sounding the same, Signs start looking the same
Solution to the Problem:
Expenses for Starting a Small Business:
•Set-up (one time costs) = $40,000
•Annually (bills, restock) = $28,000
•Product Profit $60,000 in the 1st year (1 logo a week at $300 each, I’ll make $60,000 the first year alone off logos.)
•All dues will be paid off in the 2nd with $24,000.
•Add 1 to team in the 3nd year, unless needed in 2 year
•Increase rates by 4th year
•Start expansion in the 4th year to broaden product base
•Logo Design $300 (Includes 3 preliminary designs & 1 final.)
•Payments in full = 15% discount
•Payment Plan = Initial 20% to cover supply costs & Final 80% due at time of final design date.
Businesses need a custom fitted identity. So they will be remembered and stand out from their competition.